​”Proclaimed ‘Insurance Awareness Year’: Initiatives to Enhance Public Understanding”

In a significant move to enhance public understanding of insurance, the Federal Insurance Ombudsman, Mumtaz Ali Shah, has declared 2025 as the “Year of Awareness” for insurance-related issues across Pakistan. citeturn0search0

Key Initiatives for 2025:

• Awareness Seminars: The SECP plans to organize seminars in educational institutions, press clubs, and chambers of commerce nationwide to educate the public about insurance benefits. citeturn0search0
• Open Courts in Rural Areas: To engage directly with rural communities, open courts will be held, addressing insurance grievances and promoting awareness. citeturn0search0
• Digital Campaigns: Utilizing newspapers, print media, and social media platforms, the campaign will focus on educating citizens about insurance fraud and promoting literacy. citeturn0search0

These efforts are part of a broader strategy to integrate insurance as a key component of risk mitigation in health, agriculture, disaster management, and road safety. The SECP has already engaged with provincial governments to incorporate agricultural insurance into disaster risk financing and to enforce mandatory insurance policies. citeturn0search4

By designating 2025 as the “Year of Awareness,” Pakistan aims to foster a more informed public, leading to increased insurance penetration and financial security for its citizens.